{"id":23830,"date":"2026-10-14T15:27:34","date_gmt":"2026-10-14T13:27:34","guid":{"rendered":"https:\/\/ctzn.punkt.sk\/?page_id=23830"},"modified":"2026-10-14T15:28:24","modified_gmt":"2026-10-14T13:28:24","slug":"eticky-kodex-a-redakcne-pravidla-ctzn","status":"publish","type":"page","link":"https:\/\/ctzn.punkt.sk\/en\/eticky-kodex-a-redakcne-pravidla-ctzn\/","title":{"rendered":"Etick\u00fd k\u00f3dex a redak\u010dn\u00e9 pravidl\u00e1 CTZN"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. CTZN ako otvoren\u00e1 platforma<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CTZN je platforma, ktor\u00e1 prin\u00e1\u0161a zmyslupln\u00fd a kvalitn\u00fd obsah verejnosti bezplatne. Nie sme komer\u010dn\u00fd magaz\u00edn. Na\u0161ou amb\u00edciou je vytv\u00e1ra\u0165 priestor pre relevantn\u00e9 t\u00e9my, odborn\u00e9 poh\u013eady, sk\u00fasenosti a n\u00e1zory r\u00f4znych \u013eud\u00ed a akt\u00e9rov.<br>Obsah CTZN preto nevznik\u00e1 iba v r\u00e1mci redakcie. Na platforme m\u00f4\u017eu publikova\u0165 aj nez\u00e1visl\u00ed autori, odborn\u00edci, \u013eudia z praxe a \u010fal\u0161\u00ed prispievatelia, ktor\u00ed prich\u00e1dzaj\u00fa s vlastnou t\u00e9mou alebo textom. Obsah m\u00f4\u017ee vznikn\u00fa\u0165 z iniciat\u00edvy autora, z iniciat\u00edvy redakcie alebo v spolupr\u00e1ci s extern\u00fdm partnerom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Publikovanie pr\u00edspevku na CTZN neznamen\u00e1, \u017ee jeho autor zastupuje n\u00e1zory alebo postoje CTZN. Pri ka\u017edom obsahu sa sna\u017e\u00edme transparentne komunikova\u0165, ako vznikol, kto sa na jeho tvorbe podie\u013eal a pr\u00edpadne kto jeho vznik finan\u010dne podporil.<br>Nie ka\u017ed\u00fd pr\u00edspevok je z\u00e1rove\u0148 platenou spolupr\u00e1cou. Autor m\u00f4\u017ee svoj obsah poskytn\u00fa\u0165 bez n\u00e1roku na honor\u00e1r. Ak sa CTZN a autor na honor\u00e1ri dohodn\u00fa, podmienky spolupr\u00e1ce stanovujeme individu\u00e1lne. Samotn\u00fd honor\u00e1r preto neur\u010duje kateg\u00f3riu ani mieru redak\u010dnej nez\u00e1vislosti obsahu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Ako pracujeme<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sna\u017e\u00edme sa prin\u00e1\u0161a\u0165 relevantn\u00e9, vecn\u00e9 a kontextu\u00e1lne inform\u00e1cie a pri spracovan\u00ed t\u00e9m d\u00e1vame priestor r\u00f4znym relevantn\u00fdm perspekt\u00edvam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Po\u010d\u00favame a spolupracujeme s \u010do naj\u0161ir\u0161\u00edm spektrom akt\u00e9rov \u2013 vr\u00e1tane t\u00fdch, ktor\u00fdch n\u00e1zory sa m\u00f4\u017eu l\u00ed\u0161i\u0165 od redak\u010dn\u00e9ho poh\u013eadu alebo od n\u00e1\u0161ho hodnotov\u00e9ho r\u00e1mca. Na\u0161\u00edm cie\u013eom nie je vytv\u00e1ra\u0165 umel\u00fd konsenzus, ale otv\u00e1ra\u0165 priestor na dial\u00f3g, kon\u0161trukt\u00edvne h\u013eadanie spolo\u010dn\u00fdch cie\u013eov a vytv\u00e1ranie spolo\u010densky prospe\u0161n\u00fdch rie\u0161en\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sme otvoren\u00ed externej spolutvorbe obsahu a do jeho pr\u00edpravy priz\u00fdvame odborn\u00edkov, \u013eud\u00ed z praxe a \u010fal\u0161\u00edch relevantn\u00fdch akt\u00e9rov.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Kateg\u00f3rie obsahu CTZN<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Aby bolo pre \u010ditate\u013ea transparentn\u00e9, ako jednotliv\u00e9 pr\u00edspevky vznikaj\u00fa, obsah CTZN rozli\u0161ujeme do \u0161tyroch z\u00e1kladn\u00fdch kateg\u00f3ri\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>3.1 Autorsk\u00fd obsah<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Autorsk\u00fd obsah vznik\u00e1 z iniciat\u00edvy nez\u00e1visl\u00e9ho autora. Autor m\u00f4\u017ee CTZN pon\u00faknu\u0165 vlastn\u00fd text alebo t\u00e9mu bez toho, aby i\u0161lo o zadanie zo strany redakcie alebo partnera.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Autor m\u00f4\u017ee, ale nemus\u00ed za vytvorenie obsahu dosta\u0165 honor\u00e1r. Honor\u00e1r s\u00e1m o sebe nemen\u00ed charakter obsahu ani jeho nez\u00e1vislos\u0165.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za svoje n\u00e1zory, stanovisk\u00e1 a tvrdenia v texte zodpoved\u00e1 autor. Redakcia zodpoved\u00e1 za redak\u010dn\u00e9 spracovanie a rozhodnutie o publikovan\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak\u00fdto obsah ozna\u010dujeme: <em>Autorsk\u00fd obsah \u2014 [meno autora]<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Text vznikol z iniciat\u00edvy autora. N\u00e1zory a stanovisk\u00e1 v texte s\u00fa jeho\/jej vlastn\u00e9.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3.2 Redak\u010dn\u00fd obsah CTZN<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Redak\u010dn\u00fd obsah vznik\u00e1 z iniciat\u00edvy CTZN. T\u00e9mu vyber\u00e1 redakcia a obsah pripravuje redakcia alebo autor v spolupr\u00e1ci s redakciou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Redakcia rozhoduje o t\u00e9me, sp\u00f4sobe jej spracovania, v\u00fdbere respondentov a v\u00fdslednej podobe obsahu. Autor m\u00f4\u017ee za vytvorenie obsahu dosta\u0165 honor\u00e1r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak\u00fdto obsah ozna\u010dujeme: <em>Redak\u010dn\u00fd obsah CTZN<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obsah vznikol z redak\u010dnej iniciat\u00edvy CTZN. Za jeho v\u00fdsledn\u00fa podobu zodpoved\u00e1 redakcia CTZN.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3.3 Obsah podporen\u00fd partnerom<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CTZN m\u00f4\u017ee na vznik obsahu prija\u0165 finan\u010dn\u00fa podporu od verejn\u00fdch, ob\u010dianskych alebo s\u00fakromn\u00fdch partnerov.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ak partner finan\u010dne podpor\u00ed vznik obsahu, ale nem\u00e1 vplyv na v\u00fdber t\u00e9my, respondentov, redak\u010dn\u00e9 spracovanie ani v\u00fdsledn\u00fa podobu \u010dl\u00e1nku, ide o obsah podporen\u00fd partnerom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Partner m\u00f4\u017ee redakcii poskytova\u0165 podnety, inform\u00e1cie alebo odborn\u00e9 podklady. Redakcia v\u0161ak nem\u00e1 povinnos\u0165 tieto podnety akceptova\u0165 a zachov\u00e1va si nez\u00e1vislos\u0165 pri rozhodovan\u00ed o obsahu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak\u00fdto obsah ozna\u010dujeme: <em>Vznik \u010dl\u00e1nku podporil [n\u00e1zov partnera].<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Partner nemal vplyv na obsah ani jeho v\u00fdsledn\u00fa redak\u010dn\u00fa podobu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3.4 Platen\u00e1 spolupr\u00e1ca \/ komer\u010dn\u00fd obsah<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00e1to kateg\u00f3ria zah\u0155\u0148a obsah, pri ktorom partner vstupuje do vzniku t\u00e9my alebo zadania, pr\u00edpadne si jeho vznik objedn\u00e1va.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rozli\u0161ujeme dve \u00farovne spolupr\u00e1ce:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>a) Platen\u00e1 spolupr\u00e1ca<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00e9ma alebo zadanie vznikli v spolupr\u00e1ci s partnerom. Partner m\u00f4\u017ee poskytova\u0165 podklady a vstupova\u0165 do pr\u00edpravy t\u00e9my, ale za redak\u010dn\u00e9 spracovanie a v\u00fdsledn\u00fa podobu obsahu zodpoved\u00e1 CTZN.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak\u00fdto obsah ozna\u010dujeme: <em>Platen\u00e1 spolupr\u00e1ca s [n\u00e1zov partnera].<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za redak\u010dn\u00e9 spracovanie a v\u00fdsledn\u00fa podobu obsahu zodpoved\u00e1 CTZN.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>b) Komer\u010dn\u00fd obsah \/ inzercia<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ak partner obsah objedn\u00e1va, schva\u013euje alebo m\u00e1 rozhoduj\u00faci vplyv na jeho t\u00e9mu, obsah alebo v\u00fdsledn\u00fa podobu, nejde o nez\u00e1visl\u00fd redak\u010dn\u00fd obsah.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tak\u00fdto obsah ozna\u010dujeme: <em>Komer\u010dn\u00fd obsah \/ inzercia.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Obsah vznikol na objedn\u00e1vku a v spolupr\u00e1ci s [n\u00e1zov partnera].<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Redak\u010dn\u00e1 nez\u00e1vislos\u0165 a rozhodovanie o obsahu<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O v\u00fdbere t\u00e9m, sp\u00f4sobe ich spracovania a o uverejnen\u00ed alebo neuverejnen\u00ed pr\u00edspevku rozhoduje redakcia CTZN.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zaslanie textu, prijatie n\u00e1vrhu t\u00e9my ani za\u010datie redak\u010dnej pr\u00e1ce automaticky nezaklad\u00e1 n\u00e1rok na publikovanie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Redakcia si vyhradzuje pr\u00e1vo pr\u00edspevok neuverejni\u0165 alebo jeho publikovanie odlo\u017ei\u0165, ak nezodpoved\u00e1 obsahov\u00e9mu zameraniu, hodnot\u00e1m, kvalitat\u00edvnym \u0161tandardom alebo aktu\u00e1lnemu redak\u010dn\u00e9mu pl\u00e1nu CTZN.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pri obsahu podporenom partnerom zost\u00e1va redak\u010dn\u00e9 rozhodovanie na strane CTZN v rozsahu deklarovanom pri konkr\u00e9tnom type spolupr\u00e1ce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Redak\u010dn\u00e9 spracovanie a \u00fapravy textov<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u0161etky texty publikovan\u00e9 na CTZN m\u00f4\u017eu podlieha\u0165 redak\u010dn\u00e9mu spracovaniu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Redakcia je opr\u00e1vnen\u00e1 vykon\u00e1va\u0165 jazykov\u00e9, \u0161tylistick\u00e9, kompozi\u010dn\u00e9 a rozsahov\u00e9 \u00fapravy, upravova\u0165 titulok, perex, medzititulky a \u010fal\u0161ie redak\u010dn\u00e9 prvky, dop\u013a\u0148a\u0165 potrebn\u00fd kontext a zabezpe\u010dova\u0165 vecn\u00fa, faktick\u00fa a jazykov\u00fa kvalitu a zrozumite\u013enos\u0165 obsahu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ak by redak\u010dn\u00e1 \u00faprava podstatne menila p\u00f4vodn\u00fd v\u00fdznam, stanovisko alebo vyznenie autorsk\u00e9ho pr\u00edspevku, redakcia tak\u00fato zmenu konzultuje s autorom.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ak sa redakcia a autor na v\u00fdslednej podobe textu nedohodn\u00fa, redakcia si vyhradzuje pr\u00e1vo \u010dl\u00e1nok neuverejni\u0165.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kone\u010dn\u00e9 rozhodnutie o podobe, term\u00edne a sp\u00f4sobe publikovania redak\u010dn\u00e9ho obsahu patr\u00ed redakcii CTZN.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. Financovanie a transparentnos\u0165 partnerstiev<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CTZN je financovan\u00e9 z r\u00f4znych zdrojov, najm\u00e4 z grantov, finan\u010dn\u00fdch darov nad\u00e1ci\u00ed a podpory zo s\u00fakromn\u00e9ho sektora. Podporovate\u013eov a finan\u010dn\u00fdch partnerov si vyber\u00e1me na z\u00e1klade s\u00faladu ich hodn\u00f4t a v\u00edzi\u00ed s poslan\u00edm CTZN.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Finan\u010dn\u00e1 podpora sama osebe neznamen\u00e1 pr\u00e1vo partnera ovplyv\u0148ova\u0165 redak\u010dn\u00fd obsah.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pri ka\u017edom obsahu, na ktor\u00e9ho vznik poskytla finan\u010dn\u00fa podporu tretia strana, transparentne uv\u00e1dzame \u00falohu partnera a sp\u00f4sob jeho zapojenia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na\u0161\u00edm cie\u013eom je, aby \u010ditate\u013e v\u017edy vedel rozl\u00ed\u0161i\u0165 medzi obsahom, ktor\u00fd vznikol nez\u00e1visle, obsahom z redak\u010dnej iniciat\u00edvy CTZN, obsahom finan\u010dne podporen\u00fdm partnerom a obsahom vytvoren\u00fdm v r\u00e1mci platenej alebo komer\u010dnej spolupr\u00e1ce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7. Zodpovednos\u0165 za obsah<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">CTZN zodpoved\u00e1 za v\u00fdber a redak\u010dn\u00e9 spracovanie obsahu, ktor\u00fd publikuje.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pri autorskom obsahu v\u0161ak autor zost\u00e1va zodpovedn\u00fd za svoje vlastn\u00e9 n\u00e1zory, stanovisk\u00e1 a tvrdenia. Publikovanie tak\u00e9hoto textu neznamen\u00e1, \u017ee CTZN automaticky zast\u00e1va rovnak\u00fd n\u00e1zor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pri platen\u00fdch a partnersk\u00fdch spolupr\u00e1cach transparentne uv\u00e1dzame mieru zapojenia partnera a zachov\u00e1vame jasn\u00e9 rozl\u00ed\u0161enie medzi redak\u010dn\u00fdm a komer\u010dn\u00fdm obsahom.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>8. Na\u0161e princ\u00edpy<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pri tvorbe a publikovan\u00ed obsahu sa riadime princ\u00edpmi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>redak\u010dnej nez\u00e1vislosti,<\/li>\n\n\n\n<li>transparentnosti,<\/li>\n\n\n\n<li>plurality perspekt\u00edv,<\/li>\n\n\n\n<li>vecnosti a faktickej presnosti,<\/li>\n\n\n\n<li>re\u0161pektu k autorom, respondentom a spolupracuj\u00facim partnerom,<\/li>\n\n\n\n<li>jasn\u00e9ho rozli\u0161ovania medzi redak\u010dn\u00fdm, autorsk\u00fdm a komer\u010dn\u00fdm obsahom.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Na\u0161\u00edm cie\u013eom je vytv\u00e1ra\u0165 otvoren\u00fa platformu pre kvalitn\u00fa diskusiu, odborn\u00e9 poznanie, r\u00f4zne perspekt\u00edvy a spolo\u010densky prospe\u0161n\u00e9 rie\u0161enia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pri tvorbe tohto k\u00f3dexu sme vych\u00e1dzali z princ\u00edpov novin\u00e1rskej etiky a redak\u010dn\u00fdch \u0161tandardov slovensk\u00fdch a zahrani\u010dn\u00fdch m\u00e9di\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. CTZN ako otvoren\u00e1 platforma CTZN je platforma, ktor\u00e1 prin\u00e1\u0161a zmyslupln\u00fd a kvalitn\u00fd obsah verejnosti bezplatne. Nie sme komer\u010dn\u00fd magaz\u00edn. Na\u0161ou amb\u00edciou je vytv\u00e1ra\u0165 priestor pre relevantn\u00e9 t\u00e9my, odborn\u00e9 poh\u013eady, sk\u00fasenosti a n\u00e1zory r\u00f4znych \u013eud\u00ed a akt\u00e9rov.Obsah CTZN preto nevznik\u00e1 iba v r\u00e1mci redakcie. Na platforme m\u00f4\u017eu publikova\u0165 aj nez\u00e1visl\u00ed autori, odborn\u00edci, \u013eudia z praxe [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":22464,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","inline_featured_image":false,"footnotes":""},"class_list":["post-23830","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Etick\u00fd k\u00f3dex a redak\u010dn\u00e9 pravidl\u00e1 CTZN - CTZN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ctzn.punkt.sk\/en\/eticky-kodex-a-redakcne-pravidla-ctzn\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Etick\u00fd k\u00f3dex a redak\u010dn\u00e9 pravidl\u00e1 CTZN - CTZN\" \/>\n<meta property=\"og:description\" content=\"1. CTZN ako otvoren\u00e1 platforma CTZN je platforma, ktor\u00e1 prin\u00e1\u0161a zmyslupln\u00fd a kvalitn\u00fd obsah verejnosti bezplatne. Nie sme komer\u010dn\u00fd magaz\u00edn. Na\u0161ou amb\u00edciou je vytv\u00e1ra\u0165 priestor pre relevantn\u00e9 t\u00e9my, odborn\u00e9 poh\u013eady, sk\u00fasenosti a n\u00e1zory r\u00f4znych \u013eud\u00ed a akt\u00e9rov.Obsah CTZN preto nevznik\u00e1 iba v r\u00e1mci redakcie. 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