{"id":23689,"date":"2026-08-27T21:16:41","date_gmt":"2026-08-27T19:16:41","guid":{"rendered":"https:\/\/ctzn.punkt.sk\/?p=23689"},"modified":"2026-08-27T21:54:56","modified_gmt":"2026-08-27T19:54:56","slug":"jakub-goda-v-diskusiach-na-socialnych-sietach-zabudame-na-stred","status":"publish","type":"post","link":"https:\/\/ctzn.punkt.sk\/en\/jakub-goda-v-diskusiach-na-socialnych-sietach-zabudame-na-stred\/","title":{"rendered":"Jakub Goda: in discussions on social networks we forget the middle\u00a0"},"content":{"rendered":"
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\u010co by mali robi\u0165 komunitn\u00ed l\u00eddri aby podporovali budovanie zdrav\u00fdch komun\u00edt aj online?<\/p>\n

Stalo sa v\u00e1m u\u017e, \u017ee ste sa chceli zapoji\u0165 do koment\u00e1rovej sekcie, no bola pln\u00e1 hejtu? Soci\u00e1lne siete sa n\u00e1s dot\u00fdkaj\u00fa, no nie v\u017edy odr\u00e1\u017eaj\u00fa realitu. Svet toti\u017e nie je tak\u00fd jednoduch\u00fd a v\u00e4\u010d\u0161ina \u013eud\u00ed nem\u00e1 na v\u0161etko vyhraden\u00fd n\u00e1zor. Ako sa teda zapoji\u0165 a kedy diskusiu moderova\u0165? Rozpr\u00e1vali sme sa s Jakubom Godom, odborn\u00edkom na komunik\u00e1ciu a soci\u00e1lne siete.<\/p>\n <\/div>\n\n\n\n

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Ester Vikt\u00f3ria Bukovinsk\u00e1
<\/strong>Vy\u0161tudovala verejn\u00fa politiku a ako \u00faradn\u00ed\u010dka p\u00f4sob\u00ed na bratislavskom magistr\u00e1te, kde denne pracuje pre svoje milovan\u00e9 mesto. 


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Jakub Goda<\/strong>
Jakub Goda je odborn\u00edk na strategick\u00fa komunik\u00e1ciu a koment\u00e1tor. Dlhodobo sa venuje vplyvu soci\u00e1lnych siet\u00ed na politiku. Po\u010das p\u00f4sobenia prezidentky Zuzana \u010caputov\u00e1 bol s\u00fa\u010das\u0165ou jej t\u00edmu, kde pracoval na komunika\u010dn\u00fdch strat\u00e9gi\u00e1ch. Sk\u00fasenosti m\u00e1 aj z ministerstva zdravotn\u00edctva a z oblasti marketingu, reklamy a politick\u00fdch kampan\u00ed.
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V rozhovore sa do\u010d\u00edtate:<\/p>\n\n\n\n
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  • Kedy by sme mali reagova\u0165 na klamstv\u00e1 a \u00fatoky<\/li>\n\n\n\n
  • Ako komunikova\u0165 pravdu aby zaujala<\/li>\n\n\n\n
  • Pravidl\u00e1 moderovania diskusie<\/li>\n\n\n\n
  • \u010co zvy\u0161uje dosahy na soci\u00e1lnych sie\u0165ach?<\/li>\n<\/ul>\n\n\n\n
    Jakub vy ste predn\u00e1\u0161ali na CTZN Akad\u00e9mii, ktor\u00e1 sa s\u00fastre\u010fuje na komunitn\u00fdch l\u00eddrov a l\u00edderky. D\u00e1 sa tak\u00fd ten \u201ckomunitn\u00fd odkaz\u201d prenies\u0165 aj do online sveta pln\u00e9ho trendov?<\/strong><\/h4>\n\n\n\n
    Mysl\u00edm si, \u017ee \u00e1no – aktu\u00e1lne sme v\u0161etci zaplaven\u00ed obsahom vytvoren\u00fdm umelou inteligenciou, lacn\u00fdmi grafikami a dokonale vyzeraj\u00facimi fotkami. M\u00e1m pocit, \u017ee v takomto obsahu je zrazu jednoduch\u00e1 selfie fotka z roztrasen\u00e9ho telef\u00f3nu tou pr\u00edjemnou zmenou. <\/p>\n\n\n\n
    \u013dudia, ktor\u00ed buduj\u00fa komunity v offline by sa o to mali sna\u017ei\u0165 aj v onlinovej verzii. Aj cez soci\u00e1lne siete vieme zdie\u013ea\u0165 s okol\u00edm zauj\u00edmav\u00e9 podnety a \u0161\u00edri\u0165 v\u00fdzvy, do ktor\u00fdch sa m\u00f4\u017eu komunity zapoji\u0165. Ka\u017ed\u00fd, kto je akt\u00edvny v online priestore, m\u00e1 svoju misiu a naozaj v\u0161etci nemus\u00edme hovori\u0165 k \u0161irokej verejnosti – aj podcasty \u010di m\u00e9di\u00e1 \u010dasto zdru\u017euj\u00fa predplatite\u013eov v u\u017e\u0161\u00edch skupin\u00e1ch. <\/p>\n\n\n\n
    Je teda d\u00f4le\u017eit\u00e9 tvori\u0165 obsah pre svoju cie\u013eov\u00fa skupinu?<\/strong><\/h4>\n\n\n\n

    Samozrejme, a aj v pr\u00edpade komunitn\u00fdch l\u00eddrov je d\u00f4le\u017eit\u00e9 pon\u00faka\u0165 obsah s hodnotou – \u010di u\u017e je to nejak\u00fd vtip, n\u00e1vod, rada – aj z poh\u013eadu algoritmu je pr\u00ednosn\u00e9, ke\u010f si to u\u017e\u00edvatelia navz\u00e1jom posielaj\u00fa. Napr\u00edklad predstavitelia Instagramu otvorene komunikuj\u00fa, \u017ee preposlanie do spr\u00e1vy priate\u013eom je jeden z najsilnej\u0161\u00edch sign\u00e1lov, ktor\u00fd rozhoduje o tom, ko\u013ek\u00fdm \u010fal\u0161\u00edm \u013eu\u010fom sa zobraz\u00ed video. Prezdie\u013eanie a preposielanie d\u00e1va soci\u00e1lnym sie\u0165am sign\u00e1l, \u017ee je to nie\u010do, \u010do si zasl\u00fa\u017eia vidie\u0165 aj in\u00ed \u013eudia. <\/p>\n\n\n\n
    Tak\u017ee aj ke\u010f chceme podpori\u0165 online komunity, ktor\u00fdch sme s\u00fa\u010das\u0165ou, je dobr\u00e9 preposiela\u0165 ich pr\u00edspevky, aby sme zv\u00fd\u0161ili ich dosah?<\/strong><\/h4>\n\n\n\n

    \u00c1no, vieme ich touto formou podpori\u0165. Mali by na to v\u0161ak myslie\u0165 aj tvorcovia pri pr\u00edprave obsahu – nemus\u00ed to by\u0165 ni\u010d prepracovan\u00e9, \u010dasto sa dobre medzi-sebou preposielaj\u00fa napr\u00edklad tipy na zauj\u00edmav\u00e9 miesta. <\/p>\n\n\n\n
    Aj vy s\u00e1m ste akt\u00edvny na soci\u00e1lnych sie\u0165ach. Pod\u013ea \u010doho sa rozhodujete k \u010domu sa vyjadri\u0165?<\/strong><\/h4>\n\n\n\n
    Je to sk\u00f4r pocitov\u00e9, ale m\u00e1m ist\u00fa sadu t\u00e9m, ktor\u00e9 ma autenticky zauj\u00edmaj\u00fa a som v nich nejak\u00fdm sp\u00f4sobom akt\u00edvny. Ke\u010f m\u00e1m pocit, \u017ee idem poveda\u0165 nie\u010do, \u010do e\u0161te neodznelo, alebo viem posun\u00fa\u0165 t\u00e9mu \u0161ir\u0161ej verejnosti tak, aby to bolo \u013eahko zrozumite\u013en\u00e9 a konzumovate\u013en\u00e9, tak sa v\u00e4\u010d\u0161inou rozhodnem vyjadri\u0165 sa. <\/p>\n\n\n\n
    Komunitn\u00ed l\u00eddri zva\u017euj\u00fa \u010di sa vyjadri\u0165, najm\u00e4 v situ\u00e1ci\u00e1ch, ke\u010f na nich z inej strany pr\u00edde hejt. \u010co by ste im poradili?<\/strong><\/h4>\n\n\n\n
    Ot\u00e1zka \u010di reagova\u0165 alebo nereagova\u0165 napr\u00edklad na nejak\u00fd \u00fatok je z\u00e1kladn\u00e1 komunika\u010dn\u00e1 dilema. Nie je na to univerz\u00e1lna odpove\u010f, ka\u017ed\u00fd pr\u00edpad je in\u00fd. Je d\u00f4le\u017eit\u00e9 sledova\u0165 online priestor a vyhodnocova\u0165, ak\u00fd m\u00e1 klamstvo alebo \u00fatok, ktor\u00e9mu \u010del\u00edme, dosah. To je tak\u00fd kvantitat\u00edvny pr\u00edstup a potom je tu e\u0161te kvalitat\u00edvny – vyhodnoti\u0165, \u010di je to nie\u010do, \u010do naozaj m\u00f4\u017ee zmias\u0165 \u013eud\u00ed, ktor\u00ed mo\u017eno nie s\u00fa va\u0161i fan\u00fa\u0161ikovia, ale nie s\u00fa ani hejteri. Je to chyt\u013eav\u00e9? Posielaj\u00fa v\u00e1m to va\u0161i zn\u00e1mi? Poradil by som, aby si ka\u017ed\u00fd urobil tak\u00fa drobn\u00fa anal\u00fdzu dopadu a pod\u013ea toho sa rozhodol.<\/p>\n\n\n\n
    Ak\u00fd je rozdiel medzi misinform\u00e1ciou a dezinform\u00e1ciou?<\/strong><\/th><\/tr><\/thead>
    Niekedy sa tieto slov\u00e1 zamie\u0148aj\u00fa, no k\u013e\u00fa\u010dov\u00e9 je identifikova\u0165, \u010di je jasn\u00fd \u00fa\u010del. Dezinform\u00e1cia je cielen\u00fd \u00fatok, pl\u00e1novan\u00e1 manipul\u00e1cia – pr\u00edkladom s\u00fa rusk\u00e9 dezinforma\u010dn\u00e9 kampane. Misonform\u00e1cia na soci\u00e1lnych sie\u0165ach m\u00f4\u017ee by\u0165, naopak, \u0161\u00edren\u00e1 nevedome, alebo z presved\u010denia – napr\u00edklad \u017ee Zem je ploch\u00e1. Z medzin\u00e1rodnej \u0161t\u00fadie<\/a> SIMODS: \u201cStructural Indicators to Monitor Online Disinformation Scientifically\u201d, ktor\u00e1 sk\u00famala podiel dezinform\u00e1ci\u00ed v Eur\u00f3pe na jednotliv\u00fdch soci\u00e1lnych sie\u0165ach, vyplynulo, \u017ee suver\u00e9ne najviac ich n\u00e1jdeme na TikToku – a\u017e 25%, pri\u010dom druh\u00fd, Facebook, mal 15%.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
    A \u010do v pr\u00edpade, ke\u010f ide o opakuj\u00face sa \u00fatoky od rovnak\u00fdch \u013eud\u00ed?<\/strong><\/h4>\n\n\n\n

    <\/strong>St\u00e1le plat\u00ed, \u017ee si mus\u00edme vyhodnoti\u0165 dopad. Niekedy m\u00e1me pocit, \u017ee mus\u00edme reagova\u0165 na v\u0161etk\u00fdch, ale z v\u00fdskumov vieme, \u017ee iba mal\u00e1 \u010das\u0165 \u013eud\u00ed na soci\u00e1lnych sie\u0165ach akt\u00edvne komentuje. Slovensk\u00e9 d\u00e1ta hovoria iba o desiatich percent\u00e1ch pou\u017e\u00edvate\u013eov. D\u00f4le\u017eitej\u0161ia je teda t\u00e1 skupina, ktor\u00e1 nekomentuje, no pr\u00edspevky si \u010d\u00edta. Nemali by sme chcie\u0165 presved\u010di\u0165 svojich hejterov, ale t\u00fdch ostatn\u00fdch, nerozhodnut\u00fdch.<\/p>\n\n\n\n
    Algoritmus umel\u00e9ho vytv\u00e1rania konfliktov<\/strong><\/h4>\n\n\n\n
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    1. Monitorovanie a anal\u00fdza m\u00e9di\u00ed, soci\u00e1lnych siet\u00ed a v\u00fdsledkov sociologick\u00fdch v\u00fdskumov<\/strong> s cie\u013eom identifikova\u0165 \u201ebolestiv\u00e9 miesta\u201c a centr\u00e1 zv\u00fd\u0161en\u00e9ho spolo\u010densk\u00e9ho a politick\u00e9ho nap\u00e4tia.<\/li>\n\n\n\n
    2. Vytvorenie \u201escen\u00e1ra\u201c konfliktnej situ\u00e1cie<\/strong>, narat\u00edvnych l\u00edni\u00ed a strat\u00e9gie na jeho \u201evnucovanie\u201c a \u010fal\u0161ie \u201epodnecovanie\u201c dostupn\u00fdmi prostriedkami, ako aj na neutraliz\u00e1ciu protistrany\/protipropagandy.<\/li>\n\n\n\n
    3. Pr\u00edprava obsahu<\/strong> \u2013 vide\u00ed, pr\u00edspevkov, koment\u00e1rov, \u201eroz\u0161\u00edrenej reality\u201c, analytick\u00fdch materi\u00e1lov a pod.<\/li>\n\n\n\n
    4. Distrib\u00facia materi\u00e1lov vyvol\u00e1vaj\u00facich konflikt<\/strong> prostredn\u00edctvom vopred ur\u010den\u00fdch kan\u00e1lov \u2013 cielene alebo masovo.<\/li>\n\n\n\n
    5. \u010eal\u0161ie \u201epri\u017eivovanie\u201c konfliktu<\/strong> a vn\u00e1\u0161anie dodato\u010dn\u00fdch materi\u00e1lov.<\/li>\n\n\n\n
    6. Reagovanie na protistranu \/ protipropagandu.<\/strong><\/li>\n\n\n\n
    7. Anal\u00fdza v\u00fdsledkov v\u00fdvoja konfliktu<\/strong> s cie\u013eom ich \u010fal\u0161ieho vyu\u017eitia.<\/li>\n<\/ol>\n\n\n\n
      Uniknut\u00e9 slajdy z rusk\u00fdch prezent\u00e1ci\u00ed, ktor\u00e9 ukazuj\u00fa, ako pripravuj\u00fa a ved\u00fa dezinforma\u010dn\u00e9 kampane, boli publikovan\u00e9 v \u0161t\u00fadii \u0161v\u00e9dskych \u0161t\u00e1tnych analytikov. Zdroj:<\/a> Za hranicami oper\u00e1cie Doppelg\u00e4nger: Pos\u00fadenie kapac\u00edt agent\u00fary Social Design Agency  
      <\/p>\n\n\n\n
      Ako teda zauja\u0165 \u201cnerozhodnut\u00fdch\u201d?<\/strong><\/h4>\n\n\n\n

      <\/strong>Siln\u00fdm protipr\u00edbehom. Z\u00e1kladom kontrareakcie by nemalo by\u0165 iba popretie klamstva, s ktor\u00fdm v\u00e1s niekto in\u00fd obvinil. Nesta\u010d\u00ed poveda\u0165 \u201cnie, toto nie je pravda\u201d.potrebujete dobr\u00fd pr\u00edbeh, ktor\u00fd je pravdiv\u00fd a s\u00fa\u010dasne atrakt\u00edvnej\u0161\u00ed. \u010casto sa st\u00e1va, \u017ee protistrana vymysl\u00ed ve\u013emi jednoduch\u00fd pr\u00edbeh, no pravda je omnoho komplikovanej\u0161ia a je n\u00e1ro\u010dn\u00e9 pon\u00faknu\u0165 dobr\u00fd pr\u00edbeh.
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      Napad\u00e1 ti aj nejak\u00fd pr\u00edklad siln\u00e9ho protipr\u00edbehu?<\/strong><\/h4>\n\n\n\n

      Kedysi sa na port\u00e1li Zem a vek \u0161\u00edrilo, \u017ee ute\u010denci v Nitre podp\u00e1lili ubytov\u0148u, v ktorej \u017eili. Ke\u010f na to pol\u00edcia reagovala, tak to nielen poprela, ale pon\u00fakla aj pr\u00edbeh – v skuto\u010dnosti \u010dlovek bez domova odhodil \u0161pak, ktor\u00fd vzb\u013akol do po\u017eiaru. V tom je sila protipr\u00edbehu – ak by povedali len, \u017ee sa to takto nestalo, bola by men\u0161ia \u0161anca, \u017ee by sa to \u010dloveku ulo\u017eilo v hlave. <\/p>\n<\/div>\n<\/div>\n\n\n
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      V poslednej dobe sa hovor\u00ed ve\u013ea o moderovan\u00ed diskusie, ako to vn\u00edma\u0161?<\/strong><\/h4>\n\n\n\n

      <\/strong>Ja som ur\u010dite fan\u00fa\u0161ik, moderovanie koment\u00e1rov je jedna z najviac podce\u0148ovan\u00fdch vec\u00ed na soci\u00e1lnych sie\u0165ach. Najhor\u0161ie, \u010do m\u00f4\u017eete urobi\u0165, je necha\u0165 koment\u00e1re na \u201cvo\u013enobeh\u201d a ni\u010d s t\u00fdm nerobi\u0165. M\u00f4\u017ee sa toti\u017e sta\u0165, \u017ee budete predmetom n\u00e1letu fejkov\u00fdch \u00fa\u010dtov, ktor\u00e9 v\u00e1m bud\u00fa p\u00edsa\u0165 r\u00f4zne nen\u00e1vistn\u00e9 koment\u00e1re. Znova plat\u00ed, \u017ee koment\u00e1re nepredstavuj\u00fa realitu, ide o men\u0161inu, no s\u00fa\u010dasne niektor\u00e9 \u0161t\u00fadie hovoria, \u017ee a\u017e 80 percent pou\u017e\u00edvate\u013eov si otvor\u00ed diskusiu pod pr\u00edspevkom a pre\u010d\u00edta si ju. <\/p>\n\n\n\n
      Odpor\u00fa\u010danie Jakuba Godu ako uprata\u0165 diskusiu tu<\/a>.<\/p>\n\n\n\n
      Ak\u00e1 \u010das\u0165 obsahu je rusk\u00e1 propaganda?<\/strong><\/strong><\/th><\/tr><\/thead>
      V s\u00fa\u010dasnosti m\u00e1me mnoho d\u00f4kazov, ktor\u00e9 ukazuj\u00fa, \u017ee Rusk\u00e1 feder\u00e1cia vedome pl\u00e1novala a pl\u00e1nuje dezinforma\u010dn\u00e9 kampane. Nie je mo\u017en\u00e9 presne ur\u010di\u0165, ko\u013eko z obsahu, ktor\u00fd sledujeme na soci\u00e1lnych sie\u0165ach, tvor\u00ed rusk\u00e1 propaganda. Nie\u010do n\u00e1m vedia napoveda\u0165 \u010d\u00edsla z uniknut\u00fdch rusk\u00fdch dokumentov, kedy si oni sami merali \u00faspe\u0161nos\u0165 ich kampan\u00ed a sledovali, ko\u013eko percent v\u00fdstupov z\u00e1padn\u00fdch fact-checkerov reagovali na ich klamstva. V Nemecku to bolo 35 percent, vo Franc\u00fazsku 36 z \u010dl\u00e1nkov od fact-checkerov, ktor\u00e9 sa venovali pr\u00e1ve t\u00fdmto rusk\u00fdm fejkom. Je teda potrebn\u00e9 uvedomova\u0165 si pr\u00edtomnos\u0165 tohto vplyvu na platform\u00e1ch, ktor\u00e9 pou\u017e\u00edvame.<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n\n\n\n
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      \u010co by sme teda mali robi\u0165, maza\u0165 tak\u00e9 koment\u00e1re?<\/strong><\/p>\n\n\n\n
      Pod\u013ea toho, ko\u013eko m\u00e1te \u010dasu – ak pribudne osobn\u00fd hejt, tak ho pokojne skryte. Ak v\u0161ak nechcete moderovaniu venova\u0165 ve\u013ea priestoru, na facebooku si m\u00f4\u017eete nastavi\u0165 obmedzenie, aby mohli komentova\u0165 len va\u0161i sledovatelia, alebo priatelia va\u0161ich priate\u013eov. V\u0161eobecne v\u0161ak ur\u010dite odpor\u00fa\u010dam udr\u017eiava\u0165 diskusiu na rozumnej \u00farovni. <\/p>\n\n\n\n
      Neplat\u00ed ale, \u017ee ka\u017ed\u00fd koment\u00e1r je pre n\u00e1s dobr\u00fd, preto\u017ee n\u00e1m tvor\u00ed dosah?<\/strong><\/p>\n\n\n\n
      To, \u017ee ak\u00e1ko\u013evek aktivita je dobr\u00e1, je \u010dast\u00fd m\u00fdtus. Niektor\u00ed si povedia, \u017ee nez\u00e1le\u017e\u00ed na tom, \u017ee je pod pr\u00edspevkom tis\u00edc hejtov na moju osobu a nen\u00e1vistn\u00fdch koment\u00e1rov, uvid\u00ed to viac \u013eud\u00ed. Technicky je to pravda, no algoritmus tak\u00fd post odpor\u00fa\u010da \u013eu\u010fom, ktor\u00ed s\u00fa podobn\u00ed ako u\u017e\u00edvatelia, ktor\u00ed p\u00edsali tieto hejtersk\u00e9 koment\u00e1re. Tak\u017ee sa \u010dasto stane, \u017ee v\u00e1m pr\u00edde e\u0161te viac a viac podobn\u00fdch koment\u00e1rov.

      Taktie\u017e tak\u00e1to diskusia odr\u00e1dza va\u0161ich podporovate\u013eov zapoji\u0165 sa, aj preto si mysl\u00edm, \u017ee sa v kone\u010dnom d\u00f4sledku neoplat\u00ed necha\u0165 v diskusii \u017eumpu a chl\u00e1choli\u0165 sa t\u00fdm, \u017ee m\u00e1m engagement. Vytvor\u00edte tak diskusiu \u013eud\u00ed, ktor\u00fdch nepresved\u010d\u00edte o pravde, preto\u017ee v\u00e1s nemaj\u00fa radi, va\u0161i podporovatelia sa do komentovania nezapoja a \u201cstredn\u00e1\u201d skupina si o v\u00e1s pre\u010d\u00edta nen\u00e1vistn\u00e9 klamstv\u00e1 a bude ma\u0165 klamliv\u00fd pocit, \u017ee v\u00e4\u010d\u0161ina \u013eud\u00ed je proti v\u00e1m.<\/p>\n\n\n\n
      \u010co je cie\u013eom ruskej propagandy?<\/strong><\/strong><\/strong><\/th><\/tr><\/thead>
      V minulosti unikli d\u00e1ta z ruskej propagandistickej spolo\u010dnosti Social Design Agency, ktor\u00e1 definovala 4 ciele (v kontexte Ukrajiny): oslabovanie vojensko-politick\u00e9ho vedenia krajiny, \u017eivi\u0165 nezhodu medzi elitami, demoraliz\u00e1cia ukrajinsk\u00fdch ozbrojen\u00fdch s\u00edl, vyvol\u00e1vanie konfliktu medzi \u013eu\u010fmi. <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
      Viackr\u00e1t ste zv\u00fdraznili, \u017ee na soci\u00e1lnych sie\u0165ach je to tak\u00e9 zjednodu\u0161en\u00e9 – hejter, podporovate\u013e a t\u00fdch v strede nepo\u010du\u0165. Dar\u00ed sa v\u00e1m v offline \u017eivote prep\u00e1ja\u0165 aj \u013eud\u00ed v strede?<\/strong><\/h4>\n\n\n\n

      Skuto\u010dn\u00fd \u017eivot je omnoho pestrofarebnej\u0161\u00ed, \u201cstred\u201d stret\u00e1vame denne na ihrisk\u00e1ch, v obchode, susedstve – v\u0161ade okolo n\u00e1s aj ke\u010f ho v online nepo\u010du\u0165. Soci\u00e1lne siete s\u00fa tak\u00fd optick\u00fd klam – v re\u00e1lnom svete neexistuje \u017eiaden s\u00faboj dvoch skup\u00edn a aj preto potrebujeme akt\u00edvnych komunitn\u00fdch l\u00eddrov, ktor\u00ed bud\u00fa budovanie zdrav\u00fdch komun\u00edt podporova\u0165 aj v online. <\/p>\n\n\n
      \n
      \"\"<\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n
      \n
      <\/div>\n\n\n\n
      \n
      \n\n\n
      \n    
      27.8.2026<\/p>\n
      Autor: Ester Vikt\u00f3ria Bukovinsk\u00e1 <\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n\n
      \n    
      \n
       <\/p>\n<\/div>\n\n\n
      \n
      <\/div>\n\n\n\n
      \n
      Partneri<\/p>\n<\/div>\n\n\n\n
      <\/div>\n<\/div>\n\n\n
      \n
      \"\"<\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"
      \u010co by mali robi\u0165 komunitn\u00ed l\u00eddri aby podporovali budovanie zdrav\u00fdch komun\u00edt aj online<\/p>\n
      Stalo sa v\u00e1m u\u017e, \u017ee ste sa chceli zapoji\u0165 do koment\u00e1rovej sekcie, no bola pln\u00e1 hejtu? Soci\u00e1lne siete sa n\u00e1s dot\u00fdkaj\u00fa, no nie v\u017edy odr\u00e1\u017eaj\u00fa realitu. Svet toti\u017e nie je tak\u00fd jednoduch\u00fd a v\u00e4\u010d\u0161ina \u013eud\u00ed nem\u00e1 na v\u0161etko vyhraden\u00fd n\u00e1zor. Ako sa teda zapoji\u0165 a kedy diskusiu moderova\u0165? Rozpr\u00e1vali sme sa s Jakubom Godom, odborn\u00edkom na komunik\u00e1ciu a soci\u00e1lne siete.<\/p>","protected":false},"author":2,"featured_media":23690,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","inline_featured_image":false,"footnotes":""},"categories":[300],"tags":[],"autor":[461,462],"vydanie":[340],"partner":[],"class_list":["post-23689","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ctzn-akademia","autor-ester-viktoria-bukovinska","autor-jakub-goda","vydanie-ctzn-akademia-spolu-dobre-zit"],"acf":[],"yoast_head":"\nJakub Goda: v diskusi\u00e1ch na soci\u00e1lnych sie\u0165ach zab\u00fadame na stred\u00a0 - CTZN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ctzn.punkt.sk\/en\/jakub-goda-v-diskusiach-na-socialnych-sietach-zabudame-na-stred\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jakub Goda: v diskusi\u00e1ch na soci\u00e1lnych sie\u0165ach zab\u00fadame na stred\u00a0 - CTZN\" \/>\n<meta property=\"og:description\" content=\"\u010co by mali robi\u0165 komunitn\u00ed l\u00eddri aby podporovali budovanie zdrav\u00fdch komun\u00edt aj online Stalo sa v\u00e1m u\u017e, \u017ee ste sa chceli zapoji\u0165 do koment\u00e1rovej sekcie, no bola pln\u00e1 hejtu? Soci\u00e1lne siete sa n\u00e1s dot\u00fdkaj\u00fa, no nie v\u017edy odr\u00e1\u017eaj\u00fa realitu. Svet toti\u017e nie je tak\u00fd jednoduch\u00fd a v\u00e4\u010d\u0161ina \u013eud\u00ed nem\u00e1 na v\u0161etko vyhraden\u00fd n\u00e1zor. Ako sa teda zapoji\u0165 a kedy diskusiu moderova\u0165? 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