{"id":8123,"date":"2021-11-14T09:00:31","date_gmt":"2021-11-14T08:00:31","guid":{"rendered":"https:\/\/ctzn.punkt.sk\/?p=8123"},"modified":"2026-05-20T16:24:11","modified_gmt":"2026-05-20T14:24:11","slug":"vzostup-londynskych-poulicnych-trhov-a-ich-uloha-pri-obnove-miest","status":"publish","type":"post","link":"https:\/\/ctzn.punkt.sk\/en\/vzostup-londynskych-poulicnych-trhov-a-ich-uloha-pri-obnove-miest\/","title":{"rendered":"Vzostup lond\u00fdnskych pouli\u010dn\u00fdch trhov a\u00a0ich \u00faloha pri obnove miest"},"content":{"rendered":"
\"Columbia
Columbia Road Flower Market. Foto: Petra Marko<\/figcaption><\/figure><\/div>\n\n\n
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Pouli\u010dn\u00e9 trhy v Lond\u00fdne v\u00fdrazne formuj\u00fa mestsk\u00e9 \u0161tvrte pestrofarebnos\u0165ou a\u00a0r\u00f4znorodos\u0165ou predajcov, v\u00f4n\u00ed, potrav\u00edn a\u00a0kult\u00far z\u00a0cel\u00e9ho sveta.<\/p>\n <\/div>\n\n\n

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Petra Marko<\/b><\/p>\n<\/div>\n\n\n

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\"Columbia
Columbia Road Flower Market Petra Marko<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Pouli\u010dn\u00e9 trhy v Lond\u00fdne v\u00fdrazne formuj\u00fa mestsk\u00e9 \u0161tvrte pestrofarebnos\u0165ou a r\u00f4znorodos\u0165ou predajcov, v\u00f4n\u00ed, potrav\u00edn a kult\u00far z cel\u00e9ho sveta. Tieto p\u00f4vodne do\u010dasn\u00e9 udalosti sa premie\u0148aj\u00fa na centr\u00e1 soci\u00e1lnej interakcie a v\u00fdmeny. Po\u010dn\u00fac kvetinov\u00fdm trhom na Columbia Road v Hackney, kde obchodn\u00edci s kvetmi pon\u00fakaj\u00fa davom predieraj\u00facich sa \u013eud\u00ed \u201edve kytice za p\u00e4\u0165\u201c na ulici, ktor\u00e1 sa do\u010dasne men\u00ed na z\u00e1hradu pln\u00fa kvetov a rastl\u00edn, cez trh Broadway Market alebo Brick Lane s m\u00f3dnymi v\u00fdstrelkami obyvate\u013eov v\u00fdchodn\u00e9ho Lond\u00fdna, hudbou a poch\u00fa\u0165kami zo v\u0161etk\u00fdch k\u00fatov sveta, a kon\u010diac zn\u00e1mym trhom Borough Market v Southwarku s radmi \u013eud\u00ed \u010dakaj\u00facimi na \u010derstv\u00e9 ryby pred Vianocami a re\u0161taur\u00e1ciami pre fajn\u0161mekerov. Fenom\u00e9n pouli\u010dn\u00fdch trhov pre\u0161iel v posledn\u00fdch dvoch desa\u0165ro\u010diach doslova renesanciou.<\/p>\n\n\n\n

No nebolo to v\u017edy tak. Vzostup supermarketov a masovej v\u00fdroby potrav\u00edn v 70. rokoch sp\u00f4sobili v Lond\u00fdne z\u00e1nik mnoh\u00fdch nez\u00e1visl\u00fdch zelenin\u00e1rov a pouli\u010dn\u00fdch trhov, vr\u00e1tane Borough Market, jedn\u00e9ho z najstar\u0161\u00edch a najd\u00f4le\u017eitej\u0161\u00edch trhov v meste. Jeho p\u00e1d bol hlbok\u00fd a r\u00fdchly. Nieko\u013eko inovat\u00edvnych potravin\u00e1rskych podnikov sa pres\u0165ahovalo do jeho pr\u00e1zdnych skladov v 90. rokoch a za\u010dali organizova\u0165 \u0161peci\u00e1lne maloobchodn\u00e9 podujatia pre verejnos\u0165. Ich okam\u017eit\u00e1 popularita udala pre trh nov\u00fd smer, ktor\u00fdm sa vydali aj mnoh\u00e9 \u010fal\u0161ie trhy po celom Lond\u00fdne.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"Borough
Borough Market. Foto: Petra Marko<\/figcaption><\/figure>\n<\/div>\n\n\n\n
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Rozmach pouli\u010dn\u00fdch trhov m\u00f4\u017ee by\u0165 spojen\u00fd s meniacim sa maloobchodn\u00fdm prostred\u00edm a spotrebite\u013esk\u00fdmi preferenciami. Ke\u010f\u017ee v\u00e4\u010d\u0161inu n\u00e1kupov dok\u00e1\u017eeme dnes realizova\u0165 online, po\u010das n\u00e1kupov v centre mesta alebo na na\u0161ej lok\u00e1lnej obchodnej ulici namiesto be\u017en\u00e9ho nakupovania h\u013ead\u00e1me sk\u00f4r z\u00e1\u017eitky a miestne \u0161pecifik\u00e1. V ned\u00e1vnej \u0161t\u00fadii spolo\u010dnosti McKinsey sa zistilo, \u017ee mlad\u0161ie gener\u00e1cie vn\u00edmaj\u00fa spotrebu \u201esk\u00f4r ako pr\u00edstup, a nie ako vlastn\u00edctvo, ako vyjadrenie individu\u00e1lnej identity, a ako z\u00e1le\u017eitos\u0165 etick\u00e9ho rozmeru.\u201c<\/em>Zvy\u0161ovanie povedomia o \u017eivotnom prostred\u00ed a vzostup digit\u00e1lnych domorodcov ide ruka v ruke s t\u00fdm, \u010do jeme, nos\u00edme a ako sa pohybujeme. <\/p>\n<\/div>\n<\/div>\n\n\n\n

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* Gener\u00e1cia \u2018True Gen\u2019: Gener\u00e1cia Z a jej dopad na firmy, McKinsey & Company, 2018\n<\/pre>\n<\/div>\n<\/div>\n\n\n\n
\"Broadway
Broadway Market. Foto: Petra Marko<\/figcaption><\/figure><\/div>\n\n\n\n
Pand\u00e9mia Covid-19, ktor\u00e1 bola obzvl\u00e1\u0161\u0165 n\u00e1ro\u010dn\u00e1 pre maloobchodn\u00edkov, paradoxne posilnila na\u0161e miestne v\u00e4zby. Ka\u017edodenn\u00fd \u017eivot mnoh\u00fdch z n\u00e1s sa zo d\u0148a na de\u0148 preniesol do domova a miestnej \u0161tvrte. Je pr\u00ednosn\u00e9, \u017ee uveden\u00e1 zmena \u017eivotn\u00e9ho \u0161t\u00fdlu viedla k rozmachu ch\u00f4dze a cyklistiky, zn\u00ed\u017eeniu cestovania autom, v\u00fdrazn\u00e9mu zn\u00ed\u017eeniu emisi\u00ed a lokalizovanej\u0161\u00edm modelom nakupovania potrav\u00edn. Na vlastn\u00e9 o\u010di som videla ako za\u010dali prekvita\u0165 miestne uli\u010dky v ju\u017enom Lond\u00fdne a prech\u00e1dzka po nich sa roz\u0161\u00edrila aj o predt\u00fdm zriedka nav\u0161tevovan\u00e9 lah\u00f4dky, ktor\u00e9 teraz praskaj\u00fa vo \u0161v\u00edkoch v\u010faka rozmanitosti v\u00fdrobkov. V\u0161imla som si ako miestny obchodn\u00edk s v\u00ednom na trhu na Maltby Street roz\u0161\u00edril ponuku o \u010derstv\u00e9 pe\u010divo, k\u00e1vu a dom\u00e1cu pizzu a ako novej kaviarni, ktor\u00fa otvorili uprostred prv\u00e9ho lockdownu, pomohlo zv\u00fd\u0161en\u00e9 mno\u017estvo pe\u0161\u00edch, ktor\u00ed za\u010dali znovu objavova\u0165 svoje okolie.<\/p>\n\n\n\n
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\"Ridley
Ridley Road Market. Foto: Dominika Pilch<\/figcaption><\/figure><\/div>\n<\/div>\n\n\n\n
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\"Maltby
Maltby St. Market. Foto: Petra Marko<\/figcaption><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Ale po\u010fme sp\u00e4\u0165 k pr\u00edbehu Borough Market. V \u00favodnej f\u00e1ze jeho znovuzrodenia v 90tych rokoch bol trh otvoren\u00fd len raz za tri t\u00fd\u017edne, no dnes je to u\u017e \u0161es\u0165 dn\u00ed v t\u00fd\u017edni! Tento trh bol tak\u00fd \u00faspe\u0161n\u00fd, \u017ee rast\u00face n\u00e1jomn\u00e9 v roku 2009 prin\u00fatilo mnoh\u00fdch obchodn\u00edkov opusti\u0165 svoje p\u00f4vodn\u00e9 priestory a usadi\u0165 sa na ne\u010falekej Maltby Street pod \u017eelezni\u010dn\u00fdmi obl\u00fakmi smerom na juhov\u00fdchod, ktor\u00e9 sa premenili na ru\u0161n\u00e9 miesto pre v\u00edkendov\u00e9 stretnutia, av\u0161ak s \u010diasto\u010dnou nev\u00f4\u013eou niektor\u00fdch miestnych obyvate\u013eov kv\u00f4li gentrifika\u010dn\u00e9mu efektu na ceny nehnute\u013enost\u00ed a pr\u00edlevu bohat\u0161\u00edch vrstiev.<\/p>\n\n\n\n
Fenom\u00e9n pouli\u010dn\u00fdch trhov v Lond\u00fdne nie je mo\u017en\u00e9 oddeli\u0165 od gentrifik\u00e1cie. Po\u010dn\u00fac kv\u00e1skov\u00fdm chlebom (800 g) za 5,5 libry na trhu na Maltby Street a kon\u010diac bochn\u00edkom kr\u00e1jan\u00e9ho bieleho chleba (800 g) v supermarkete za 0,85 libry, tento trend ide ruka v ruke s p\u00e1dom alebo vzostupom takzvanej \u201eHigh Street\u201d \u2013 lok\u00e1lnej n\u00e1kupnej ulice. Lond\u00fdn sa historicky vyvinul zo s\u00e9rie ded\u00edn, ktor\u00e9 prer\u00e1stli do diverzifikovanej siete mestsk\u00fdch centier po celom meste, v ktor\u00fdch je spom\u00ednan\u00e1 \u201eHigh Street\u201d a miestny trh \u010dasto pulzuj\u00facim centrom. Zatia\u013e \u010do niektor\u00e9 lok\u00e1lne centr\u00e1 zanikli pre r\u00fdchlu gentrifik\u00e1ciu, ktor\u00fa podporuje nov\u00e1 v\u00fdstavba a tvorba exkluz\u00edvnych hotspotov<\/em>, v mnoh\u00fdch je badate\u013en\u00e9 spolo\u010dn\u00e9 \u00fasilie o zachovanie p\u00f4vodn\u00fdch trhov a ich citliv\u00fa regener\u00e1ciu. <\/p>\n<\/div>\n<\/div>\n\n\n\n
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\"Maltby
Maltby St. Market. Foto: Petra Marko<\/figcaption><\/figure><\/div>\n<\/div>\n\n\n\n
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\"Maltby
Maltby St. Market. Foto: Petra Marko<\/figcaption><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n
Vynikaj\u00facim pr\u00edkladom je ob\u013e\u00faben\u00fd trh na Ridley Road v Dalstone, mestskej \u010dasti Hackney. Stretnete na \u0148om predajcov a obchodn\u00edkov z Afriky, \u00c1zie, Eur\u00f3py a Karibiku, pri\u010dom tento trh sa u\u017e v roku 1880 stal z\u00e1kladn\u00fdm kame\u0148om komunity v Hackney a z p\u00f4vodn\u00fdch 20 predajn\u00fdch st\u00e1nkov sa rozr\u00e1stol na viac ako 150. Obyvatelia, miestne podniky a komunitn\u00e9 skupiny v Dalstone sa m\u00f4\u017eu vyjadrova\u0165 k nov\u00fdm iniciat\u00edvam na ochranu a revitaliz\u00e1ciu jedine\u010dn\u00e9ho charakteru trhu, ke\u010f\u017ee v jeho bezprostrednej bl\u00edzkosti sa pl\u00e1nuj\u00fa rozsiahle novostavby. Zmeny v usporiadan\u00ed trhu, ktor\u00e9 pom\u00e1haj\u00fa zvy\u0161ova\u0165 bezpe\u010dnos\u0165 a dostupnos\u0165 trhu, \u00fapravy verejn\u00fdch priestorov a bezhotovostn\u00e9 platobn\u00e9 termin\u00e1ly pre obchodn\u00edkov s\u00fa len niektor\u00e9 z pl\u00e1novan\u00fdch vylep\u0161en\u00ed trhu na Ridley Road v r\u00e1mci spolo\u010dnej invest\u00edcie 1,5 mili\u00f3na libier zo strany mestskej rady v Hackney a z Fondu dobr\u00e9ho rastu (Good Growth Fund)<\/em> lond\u00fdnskeho starostu. T\u00e1to iniciat\u00edva je s\u00fa\u010das\u0165ou verejnej konzult\u00e1cie k nov\u00e9mu n\u00e1vrhu \u00fazemn\u00e9ho pl\u00e1nu pre Dalston, ktor\u00fd je vyvrcholen\u00edm 3-ro\u010dn\u00e9ho konzulta\u010dn\u00e9ho procesu, do ktor\u00e9ho sa zapojilo viac ako 5000 miestnych obyvate\u013eov.<\/p>\n\n\n\n
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\"Ridley
Ridley Road Market. Foto: Dominika Pilch<\/figcaption><\/figure><\/div>\n<\/div>\n\n\n\n
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\"Ridley
Ridley Road Market. Foto: Dominika Pilch<\/figcaption><\/figure><\/div>\n<\/div>\n<\/div>\n\n\n\n
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Fond dobr\u00e9ho rastu<\/a><\/em> lond\u00fdnskeho starostu je dobr\u00fdm pr\u00edkladom mechanizmu riadenia, v ktorom sa miestne komunity m\u00f4\u017eu vyjadri\u0165 k formovaniu ich mesta a do spolutvorby zaanga\u017eova\u0165 miestne organiz\u00e1cie. V tomto fonde sa podporuj\u00fa inovat\u00edvne a osved\u010den\u00e9 regenera\u010dn\u00e9 postupy a doteraz sa z neho prispelo sumou viac ako 75 mili\u00f3nov libier na pomoc pri realiz\u00e1cii 138 inovat\u00edvnych regenera\u010dn\u00fdch projektov. D\u00f4le\u017eit\u00e9 je, \u017ee okrem financovania program poskytuje aj odborn\u00e9 poradenstvo v oblasti regener\u00e1cie, dizajnu a zdie\u013eania vedomost\u00ed a sk\u00fasenost\u00ed. Spolu s Akceler\u00e1torom fondu dobr\u00e9ho rastu<\/a><\/em> v reakcii na pand\u00e9miu covid-19 s\u00fa s\u00fa\u010das\u0165ou programu aj regenera\u010dn\u00e9 projekty, napr\u00edklad rie\u0161enia pre trvalo udr\u017eate\u013en\u00fa dopravu s podporou cyklistiky a ch\u00f4dze, alebo kreat\u00edvne centr\u00e1 v oblasti m\u00f3dy a performance, malov\u00fdroby a trhovisk\u00e1. Je samozrejm\u00e9, \u017ee jeho efektivita je podmienen\u00e1 dobrou spolupr\u00e1cou s miestnymi zastupite\u013estvami a pr\u00edslu\u0161n\u00fdmi zainteresovan\u00fdmi akt\u00e9rmi.<\/p>\n\n\n\n
Mest\u00e1 s dynamikou Lond\u00fdna sa neust\u00e1le vyv\u00edjaj\u00fa a h\u013eadanie rovnov\u00e1hy medzi glob\u00e1lnymi silami a lok\u00e1lnou regener\u00e1ciou je v nich v\u017edy n\u00e1ro\u010dn\u00e9. Pouli\u010dn\u00e9 trhy s\u00fa v\u0161ak neocenite\u013en\u00fdm akt\u00edvom a pri starostlivom riaden\u00ed m\u00f4\u017eu pom\u00f4c\u0165 s udr\u017eate\u013enou obnovou miest. Na rozdiel od n\u00e1kupn\u00fdch centier alebo online nakupovania, ktor\u00e9 mestu a jeho mestsk\u00e9mu \u017eivotu vracia len m\u00e1lo, pouli\u010dn\u00e9 trhy m\u00f4\u017eu pom\u00f4c\u0165 znovu objavi\u0165 a prisp\u00f4sobi\u0165 verejn\u00fd priestor pre r\u00f4znorod\u00e9 aktivity a s\u00fa z\u00e1rove\u0148 \u201everejn\u00fdm predstaven\u00edm\u201c, ktor\u00e9 m\u00f4\u017ee sledova\u0165 ka\u017ed\u00fd bez nutnosti \u010doko\u013evek k\u00fapi\u0165. V najlep\u0161om pr\u00edpade dok\u00e1\u017eu pouli\u010dn\u00e9 trhy pom\u00f4c\u0165 adresova\u0165 probl\u00e9my s\u00favisiace s demografick\u00fdmi zmenami, osamelos\u0165ou a izol\u00e1ciou. S t\u00fdm s\u00favis\u00ed aj rast\u00face povedomie a naliehav\u00e1 potreba rie\u0161i\u0165 zmenu kl\u00edmy, kvalitu ovzdu\u0161ia a zv\u00fd\u0161i\u0165 odolnos\u0165 na\u0161ich komun\u00edt zni\u017eovan\u00edm spotreby a tvorby odpadu.<\/p>\n\n\n\n
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27. OKT\u00d3BER 2021<\/p>\n
Text: Petra Marko
\nFotografie: Dominika Pilch a Petra Marko
\n<\/strong><\/p>\n
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\u201eObsah tejto str\u00e1nky nemus\u00ed odzrkad\u013eova\u0165 ofici\u00e1lne stanovisko Eur\u00f3pskej \u00fanie.\u201c<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"
Pouli\u010dn\u00e9 trhy v Lond\u00fdne v\u00fdrazne formuj\u00fa mestsk\u00e9 \u0161tvrte pestrofarebnos\u0165ou a\u00a0r\u00f4znorodos\u0165ou predajcov, v\u00f4n\u00ed, potrav\u00edn a\u00a0kult\u00far z\u00a0cel\u00e9ho sveta.<\/p>","protected":false},"author":2,"featured_media":8130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":4,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"autor":[365],"vydanie":[345],"partner":[],"class_list":["post-8123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezaradene","autor-petra-marko","vydanie-trhy-ako-fenomen"],"acf":[],"yoast_head":"\nVzostup lond\u00fdnskych pouli\u010dn\u00fdch trhov a\u00a0ich \u00faloha pri obnove miest - CTZN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ctzn.punkt.sk\/en\/vzostup-londynskych-poulicnych-trhov-a-ich-uloha-pri-obnove-miest\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vzostup lond\u00fdnskych pouli\u010dn\u00fdch trhov a\u00a0ich \u00faloha pri obnove miest - 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