{"id":8187,"date":"2021-11-14T20:06:51","date_gmt":"2021-11-14T19:06:51","guid":{"rendered":"https:\/\/ctzn.punkt.sk\/?p=8187"},"modified":"2026-05-20T16:27:12","modified_gmt":"2026-05-20T14:27:12","slug":"od-luxusneho-spotrebitela-k-ekonomickemu-hracovi-zmena-uvazovania-o-dopade-kultury","status":"publish","type":"post","link":"https:\/\/ctzn.punkt.sk\/en\/od-luxusneho-spotrebitela-k-ekonomickemu-hracovi-zmena-uvazovania-o-dopade-kultury\/","title":{"rendered":"Od luxusn\u00e9ho spotrebite\u013ea k\u00a0ekonomick\u00e9mu hr\u00e1\u010dovi: zmena uva\u017eovania o\u00a0dopade kult\u00fary"},"content":{"rendered":"<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/ctzn.punkt.sk\/wp-content\/uploads\/2021\/11\/clanok-laco-1-1024x576.jpg\" alt=\"\" class=\"wp-image-8640\" srcset=\"https:\/\/ctzn.punkt.sk\/wp-content\/uploads\/2021\/11\/clanok-laco-1-1024x576.jpg 1024w, https:\/\/ctzn.punkt.sk\/wp-content\/uploads\/2021\/11\/clanok-laco-1-300x169.jpg 300w, https:\/\/ctzn.punkt.sk\/wp-content\/uploads\/2021\/11\/clanok-laco-1-1536x864.jpg 1536w, https:\/\/ctzn.punkt.sk\/wp-content\/uploads\/2021\/11\/clanok-laco-1-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>   <\/figcaption><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n    <div class=\"perex-block\">\n        <p>Samu Szemerey je architekt a\u00a0urbanista, jeden zo zakladate\u013eov organiz\u00e1cie <a href=\"http:\/\/kek.org.hu\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">K\u00c9K<\/a> \u2013 Ma\u010farsk\u00e9ho centra s\u00fa\u010dasnej architekt\u00fary. \u0160pecializuje sa na prieniky technol\u00f3gie, kreat\u00edvneho priemyslu a\u00a0zastavan\u00fdch \u00fazem\u00ed. Tento \u010dl\u00e1nok vznikol na z\u00e1klade jeho predn\u00e1\u0161ky na\u00a0konferencii TEH Camp Meeting, ktor\u00e1 sa konala v\u00a0okt\u00f3bri 2021 v\u00a0Novej Cvernovke v\u00a0Bratislave, a\u00a0ktorej hlavnou t\u00e9mou bola d\u00f4vera.<\/p>\n    <\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-image is-style-rounded\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/ctzn.punkt.sk\/wp-content\/uploads\/2021\/11\/Laco-Oravec-7-e1511876955628-blackwhite-300x300-1.jpg\" alt=\"\" class=\"wp-image-8656\" width=\"140\" height=\"140\" srcset=\"https:\/\/ctzn.punkt.sk\/wp-content\/uploads\/2021\/11\/Laco-Oravec-7-e1511876955628-blackwhite-300x300-1.jpg 300w, https:\/\/ctzn.punkt.sk\/wp-content\/uploads\/2021\/11\/Laco-Oravec-7-e1511876955628-blackwhite-300x300-1-150x150.jpg 150w, https:\/\/ctzn.punkt.sk\/wp-content\/uploads\/2021\/11\/Laco-Oravec-7-e1511876955628-blackwhite-300x300-1-227x227.jpg 227w\" sizes=\"auto, (max-width: 140px) 100vw, 140px\" \/><\/figure><\/div>\n\n\n\n<pre class=\"wp-block-verse has-text-align-center\"><strong>Laco Oravec<\/strong>\n   <\/pre>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"wp-block-paragraph\">V\u0161etci u\u017e jeden a pol roka za\u017e\u00edvame pand\u00e9miu, ktor\u00e1 zasiahla v\u0161etky sektory spolo\u010dnosti. Kult\u00farne in\u0161tit\u00facie boli zatvoren\u00e9 alebo museli obmedzova\u0165 a prisp\u00f4sobova\u0165 svoje aktivity. Je mo\u017en\u00e9 vy\u010d\u00edsli\u0165 hodnotu tejto straty? Ak\u00fd je vlastne finan\u010dn\u00fd dopad \u201evypnutia\u201c kult\u00fary na nieko\u013eko mesiacov?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ned\u00e1vno mala firma Facebook nieko\u013ekohodinov\u00fd glob\u00e1lny v\u00fdpadok. Webstr\u00e1nka <em>netblocks.org<\/em>, ktor\u00e1 dok\u00e1\u017ee vy\u010d\u00edsli\u0165 ekonomick\u00fa hodnotu tak\u00fdchto internetov\u00fdch kolapsov, odhadla 6-hodinov\u00fa nedostupnos\u0165 Facebooku, Instagramu a WhatsAppu na takmer 1 miliardu dol\u00e1rov.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Meranie ekonomick\u00e9ho dopadu kult\u00fary m\u00e1 svojich odporcov, kritizuj\u00fa, ke\u010f sa kult\u00fara prisp\u00f4sobuje neoliber\u00e1lnym pr\u00edstupom. Kult\u00farne in\u0161tit\u00facie maj\u00fa, pod\u013ea nich, \u0161pecifick\u00fa spolo\u010densk\u00fa zodpovednos\u0165, a ke\u010f sa kult\u00farne aktivity pr\u00edli\u0161 orientuj\u00fa na biznis, spreneveruj\u00fa sa vlastne svojmu poslaniu. Napriek tomu je ot\u00e1zka merania dopadu \u010di hodnoty kult\u00fary z\u00e1sadn\u00e1. Ako v\u0161ak s tak\u00fdm meran\u00edm v\u00f4bec za\u010da\u0165? Na jednej strane je mo\u017en\u00e9 spo\u010d\u00edta\u0165 pr\u00edjmy kult\u00farnych aktiv\u00edt, ktor\u00e9 zah\u0155\u0148aj\u00fa predaj l\u00edstkov, pr\u00edspevky sponzorov \u010di granty. Tradi\u010dn\u00fd eur\u00f3psky pr\u00edstup je zalo\u017een\u00fd na presved\u010den\u00ed, \u017ee \u0161t\u00e1t by mal podporova\u0165 kult\u00faru a takmer v\u0161etky mimovl\u00e1dne kult\u00farne in\u0161tit\u00facie s\u00fa\u0165a\u017eia o verejn\u00e9 zdroje. Ako v\u0161ak spo\u010d\u00edta\u0165 efekt kult\u00farnych aktiv\u00edt? Ako pos\u00fadi\u0165, \u010di boli z\u00edskan\u00e9 prostriedky dobre vynalo\u017een\u00e9? M\u00e1&nbsp;by\u0165 meradlom hospod\u00e1rnos\u0165? N\u00e1v\u0161tevnos\u0165? Odozva kritikov?<\/p>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Ako mera\u0165 ekonomick\u00fd dopad kult\u00fary?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/uSy9BDAxZao?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption>Videoz\u00e1znam z predn\u00e1\u0161ky Samu Szemerey v Novej Cvernovke po\u010das konferencie TEH Camp meeting (november, 2021).<\/figcaption><\/figure>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Od 80. rokov 20. storo\u010dia a\u017e do finan\u010dnej kr\u00edzy na za\u010diatku 21. storo\u010dia sa v\u0161eobecne verilo, \u017ee po odchode priemyslu z miest sa kreat\u00edvna ekonomika stane hlavnou hybnou silou mestsk\u00e9ho rozvoja. Zn\u00e1my je pr\u00edklad \u0161panielskeho mesta Bilbao, ktor\u00e9 pred nieko\u013ek\u00fdmi desa\u0165ro\u010diami \u010delilo ekonomickej a demografickej kr\u00edze. Stelesnen\u00edm snahy o rozvoj poznatkovo-orientovanej ekonomiky a dosahovanie vysokej pridanej hodnoty kult\u00fary sa stala najm\u00e4 svetozn\u00e1ma postmodern\u00e1 stavba Guggenheimovho m\u00fazea od Franka Gehryho. Tak\u00e9to in\u0161tit\u00facie maj\u00fa do mesta pritiahnu\u0165 turistov a n\u00e1sledne aj mnoh\u00e9 \u010fal\u0161ie slu\u017eby. Je to mo\u017en\u00e9 v\u010faka globaliz\u00e1cii, s ktorou sa sp\u00e1jaj\u00fa aj kritick\u00e9 hlasy o de\u0161trukt\u00edvnom vplyve na lok\u00e1lnu ekonomiku.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"http:\/\/ctzn.punkt.sk\/wp-content\/uploads\/2021\/11\/guggenheim-bilbao_1800px-1024x683.jpg\" alt=\"\" class=\"wp-image-8647\" width=\"840\" srcset=\"https:\/\/ctzn.punkt.sk\/wp-content\/uploads\/2021\/11\/guggenheim-bilbao_1800px-1024x683.jpg 1024w, https:\/\/ctzn.punkt.sk\/wp-content\/uploads\/2021\/11\/guggenheim-bilbao_1800px-300x200.jpg 300w, https:\/\/ctzn.punkt.sk\/wp-content\/uploads\/2021\/11\/guggenheim-bilbao_1800px-1536x1024.jpg 1536w, https:\/\/ctzn.punkt.sk\/wp-content\/uploads\/2021\/11\/guggenheim-bilbao_1800px.jpg 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Svetozn\u00e1ma postmodern\u00e1 stavba Guggenheimovho m\u00fazea od Franka Gehryho pri\u0165ahuje do Bilbaa turistov z cel\u00e9ho sveta. Zdroj: Prezent\u00e1cia Samu Szemereya na konferencii TEH Camp meeting.<\/figcaption><\/figure><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Od hos\u0165ovania podujat\u00ed po \u0161\u00edrenie know-how<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ma\u010farsk\u00e9 centrum s\u00fa\u010dasnej architekt\u00fary K\u00c9K pova\u017euje meranie ekonomick\u00e9ho dopadu za jeden z k\u013e\u00fa\u010dov\u00fdch aspektov svojej \u010dinnosti. Centrum K\u00c9K bolo zalo\u017een\u00e9 v roku 2005 a o rok nesk\u00f4r sa pres\u0165ahovalo do nevyu\u017e\u00edvanej budovy b\u00fdvalej dielne na dvore m\u00fazea. Bol to typick\u00fd pr\u00edbeh kreat\u00edvno-kult\u00farneho centra. Z\u00edskanie pr\u00e1zdnej budovy, h\u013eadanie sponzorov, realiz\u00e1cia prv\u00fdch v\u00fdstav, neprem\u00fd\u0161\u013eanie o financi\u00e1ch a mno\u017estvo nezaplatenej pr\u00e1ce. Po pribli\u017ene roku pri\u0161iel K\u00c9K o priestory, \u010do od\u0161tartovalo nov\u00fa f\u00e1zu rozvoja organiz\u00e1cie. Od&nbsp;hos\u0165ovania podujat\u00ed in\u00fdch organiz\u00e1ci\u00ed (v\u00fdstavy, filmov\u00e9 festivaly, predn\u00e1\u0161ky) sa K\u00c9K posunul k produkcii vlastn\u00fdch projektov, ktor\u00e9 mali za cie\u013e sk\u00fama\u0165, ako funguje mesto.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"http:\/\/ctzn.punkt.sk\/wp-content\/uploads\/2021\/11\/kek_1500px-up-1024x683.jpg\" alt=\"kek\" class=\"wp-image-8668\" width=\"840\" srcset=\"https:\/\/ctzn.punkt.sk\/wp-content\/uploads\/2021\/11\/kek_1500px-up-1024x683.jpg 1024w, https:\/\/ctzn.punkt.sk\/wp-content\/uploads\/2021\/11\/kek_1500px-up-300x200.jpg 300w, https:\/\/ctzn.punkt.sk\/wp-content\/uploads\/2021\/11\/kek_1500px-up.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Centrum K\u00c9K za\u010d\u00ednalo v nevyu\u017e\u00edvanej budovy b\u00fdvalej dielne na dvore m\u00fazea, kde na za\u010diatku organizovali v\u00fdstavy, filmov\u00e9 festivaly, predn\u00e1\u0161ky. Zdroj: Prezent\u00e1cia Samu Szemereya na konferencii TEH Camp meeting.<\/figcaption><\/figure><\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Jedn\u00fdm z nich bolo komunitn\u00e9 mapovanie opusten\u00fdch budov a&nbsp;priestorov v&nbsp;Budape\u0161ti a realiz\u00e1cia sprievodn\u00e9ho programu ako napr\u00edklad festivalu <em>Open<\/em>. Ten oslovuje majite\u013eov tak\u00fdchto budov s&nbsp;n\u00e1vrhom, aby ich na kr\u00e1tky \u010das spr\u00edstupnili verejnosti. Cie\u013eom festivalu v\u0161ak nie je iba kr\u00e1tkodob\u00e1 aktivita, ale aj snaha o&nbsp;dlhodob\u00fd v\u00fdsledok ako napr\u00edklad rokovanie s&nbsp;majite\u013emi o&nbsp;prenajat\u00ed priestorov na nekomer\u010dnom z\u00e1klade, ktor\u00fd nem\u00e1 prim\u00e1rne generova\u0165 zisk, ale zabr\u00e1ni\u0165 zn\u00ed\u017eeniu hodnoty samotnej budovy.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V roku 2011 za\u010dal K\u00c9K spoluorganizova\u0165 podujatie <em>Budapest100<\/em>. Spo\u010diatku to bola najm\u00e4 oslava 100-ro\u010dn\u00fdch budov a od roku 2015 s\u00fastre\u010fuj\u00fa pozornos\u0165 na cel\u00e9 \u0161tvrte mesta. P\u00f4vodn\u00fd \u00fa\u010del festivalu v\u0161ak zost\u00e1va rovnak\u00fd &#8211; odhali\u0165 budovy od suter\u00e9nu a\u017e po podkrovie, spozna\u0165 ich obyvate\u013eov a vytvori\u0165 nov\u00e9 komunity. V duchu hesla <em>\u201eka\u017ed\u00e1 budova je zauj\u00edmav\u00e1.\u201c <\/em>Program pripravuj\u00fa samotn\u00ed majitelia budov a na organiz\u00e1cii sa podie\u013ea nieko\u013eko stoviek dobrovo\u013en\u00edkov. Festival si z\u00edskal ve\u013emi r\u00fdchlo popularitu a ka\u017ed\u00fd rok ho nav\u0161t\u00edvi nieko\u013eko tis\u00edc obyvate\u013eov mesta. Zauj\u00edmav\u00fdm je aj n\u00e1sledn\u00fd efekt t\u00fdchto aktiv\u00edt, ktor\u00e9 v d\u00f4sledku preh\u013abenia vz\u0165ahu majite\u013ea k budove ved\u00fa ob\u010das a\u017e k jej renov\u00e1cii.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/ctzn.punkt.sk\/wp-content\/uploads\/2021\/12\/Bartok-Bela-ut-36-38.-\u00a9Schoff-Gergely-Budapest100-2021-1024x683.jpg\" alt=\"budapest100\" class=\"wp-image-9388\" srcset=\"https:\/\/ctzn.punkt.sk\/wp-content\/uploads\/2021\/12\/Bartok-Bela-ut-36-38.-\u00a9Schoff-Gergely-Budapest100-2021-1024x683.jpg 1024w, https:\/\/ctzn.punkt.sk\/wp-content\/uploads\/2021\/12\/Bartok-Bela-ut-36-38.-\u00a9Schoff-Gergely-Budapest100-2021-300x200.jpg 300w, https:\/\/ctzn.punkt.sk\/wp-content\/uploads\/2021\/12\/Bartok-Bela-ut-36-38.-\u00a9Schoff-Gergely-Budapest100-2021-1536x1024.jpg 1536w, https:\/\/ctzn.punkt.sk\/wp-content\/uploads\/2021\/12\/Bartok-Bela-ut-36-38.-\u00a9Schoff-Gergely-Budapest100-2021.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Bart\u00f3k B\u00e9la ut. 36-38. Foto: Sch\u00f6ff Gergely \/ <a href=\"https:\/\/budapest100.hu\/en\/\" target=\"_blank\" aria-label=\"Budapest100 (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"ek-link\">Budapest100<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"http:\/\/ctzn.punkt.sk\/wp-content\/uploads\/2021\/12\/Bartok-Bela-ut-10-12.-\u00a9Schoff-Gergely-Budapest100-2021-1024x683.jpg\" alt=\"budapest100\" class=\"wp-image-9389\" srcset=\"https:\/\/ctzn.punkt.sk\/wp-content\/uploads\/2021\/12\/Bartok-Bela-ut-10-12.-\u00a9Schoff-Gergely-Budapest100-2021-1024x683.jpg 1024w, https:\/\/ctzn.punkt.sk\/wp-content\/uploads\/2021\/12\/Bartok-Bela-ut-10-12.-\u00a9Schoff-Gergely-Budapest100-2021-300x200.jpg 300w, https:\/\/ctzn.punkt.sk\/wp-content\/uploads\/2021\/12\/Bartok-Bela-ut-10-12.-\u00a9Schoff-Gergely-Budapest100-2021-1536x1024.jpg 1536w, https:\/\/ctzn.punkt.sk\/wp-content\/uploads\/2021\/12\/Bartok-Bela-ut-10-12.-\u00a9Schoff-Gergely-Budapest100-2021.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Bart\u00f3k B\u00e9la ut. 10-12. Foto: Sch\u00f6ff Gergely \/ <a aria-label=\"Budapest100 (opens in a new tab)\" href=\"https:\/\/budapest100.hu\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">Budapest100<\/a><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Proces transform\u00e1cie organiz\u00e1cie K\u00c9K pokra\u010doval \u010falej. Od&nbsp;hos\u0165ovania programov, cez realiz\u00e1ciu vlastn\u00fdch kult\u00farnych aktiv\u00edt a\u017e k&nbsp;snahe vyu\u017ei\u0165 know-how na zmenu fungovania mesta a spolo\u010dnosti, \u010do by mal by\u0165 aj jeden z&nbsp;hlavn\u00fdch cie\u013eov kult\u00fary. K\u00c9K preto za\u010dal vytv\u00e1ra\u0165 n\u00e1vody, ktor\u00e9 poskytuje \u010fal\u0161\u00edm organiz\u00e1ci\u00e1m, a&nbsp;tak roz\u0161iruje dosah svojich aktiv\u00edt.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V roku 2016 sa K\u00c9K stal s\u00fa\u010das\u0165ou platformy jeden\u00e1stich organiz\u00e1ci\u00ed zo \u0161iestich kraj\u00edn, ktor\u00e9 realizovali projekt <em><a href=\"https:\/\/www.sharedcities.eu\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">Shared Cities: Creative Momentum<\/a><\/em>. T\u00e1to sie\u0165 mimovl\u00e1dnych organiz\u00e1ci\u00ed, univerz\u00edt, verejn\u00fdch in\u0161tit\u00faci\u00ed, samospr\u00e1v a akt\u00edvnych ob\u010danov si dala za cie\u013e presk\u00fama\u0165 nov\u00e9 a lep\u0161ie sp\u00f4soby \u017eivota v mest\u00e1ch. Po\u010das \u0161tyroch rokov spolupr\u00e1ce zadefinovali nov\u00e9 sp\u00f4soby mestsk\u00e9ho pl\u00e1novania a tvorby politiky a&nbsp;uk\u00e1zali, \u017ee \u00fa\u010das\u0165 obyvate\u013eov a&nbsp;obyvateliek je nevyhnutn\u00e1, pokia\u013e ide o vytv\u00e1ranie hodnotn\u00fdch mestsk\u00fdch prostred\u00ed. Na Slovensku sa v r\u00e1mci projektu <em>Shared Cities <\/em>konala v\u00fdstava v\u00edzie obnovy ikonick\u00fdch ru\u00edn \u2013 niekdaj\u0161\u00edch prominentn\u00fdch budov komunistick\u00fdch in\u0161tit\u00faci\u00ed, ktor\u00fa pripravila Vysok\u00e1 \u0161kola v\u00fdtvarn\u00fdch umen\u00ed v Bratislave spolu s \u010cesk\u00fdm centrom. Taktie\u017e v r\u00e1mci projektu Aliancia Star\u00e1 tr\u017enica pokra\u010dovala v revitaliz\u00e1cii N\u00e1mestia SNP n\u00e1vrhom pr\u00edpadovej \u0161t\u00fadie <a href=\"https:\/\/www.zivenamestie.sk\/sk\/\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"ek-link\">\u017div\u00e9 n\u00e1mestie<\/a>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"http:\/\/ctzn.punkt.sk\/wp-content\/uploads\/2021\/11\/Elaborat-Zive-namestie-2018-05-01-web-1024x566.jpg\" alt=\"elaborat zive namestia\" class=\"wp-image-9407\" width=\"900\" srcset=\"https:\/\/ctzn.punkt.sk\/wp-content\/uploads\/2021\/11\/Elaborat-Zive-namestie-2018-05-01-web-1024x566.jpg 1024w, https:\/\/ctzn.punkt.sk\/wp-content\/uploads\/2021\/11\/Elaborat-Zive-namestie-2018-05-01-web-300x166.jpg 300w, https:\/\/ctzn.punkt.sk\/wp-content\/uploads\/2021\/11\/Elaborat-Zive-namestie-2018-05-01-web-1536x848.jpg 1536w, https:\/\/ctzn.punkt.sk\/wp-content\/uploads\/2021\/11\/Elaborat-Zive-namestie-2018-05-01-web.jpg 1794w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Z\u00e1merom projektu \u017div\u00e9 n\u00e1mestie je zjednotenie a revitaliz\u00e1cia N\u00e1mestia SNP a Kamenn\u00e9ho n\u00e1mestia, ktor\u00e9 by mali by\u0165 pr\u00edkladom funk\u010dn\u00e9ho a pr\u00edstupn\u00e9ho mestsk\u00e9ho priestoru. Zdroj: <a href=\"https:\/\/issuu.com\/staratrznica\/docs\/elaborat_2018_05_01_dpi150\/90\" class=\"ek-link\">\u017div\u00e9 N\u00e1mestie Elabor\u00e1t 2018<\/a><\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">K\u00c9K v r\u00e1mci projektu <em>Shared Cities<\/em> zorganizoval podujatie V\u00edkend otvoren\u00fdch tov\u00e1rn\u00ed v&nbsp;kedysi najv\u00e4\u010d\u0161om priemyselnom komplexe v&nbsp;Ma\u010farsku. Z\u00e1vody Csepel s\u00fa jedine\u010dn\u00fdm s\u00faborom firiem, ktor\u00e9 u\u017e viac ako sto rokov sl\u00fa\u017eia potreb\u00e1m r\u00f4znych dom\u00e1cich a&nbsp;medzin\u00e1rodn\u00fdch priemyseln\u00fdch hr\u00e1\u010dov. Na jeho s\u00fa\u010dasnej podobe sa najviac odr\u00e1\u017eaj\u00fa vplyvy privatiza\u010dn\u00fdch v\u013an v 90. rokoch, ktor\u00e9 rozdelili centralizovan\u00fa socialistick\u00fa priemyseln\u00fa oblas\u0165 na po\u010detn\u00e9 mal\u00e9 a&nbsp;stredn\u00e9 podniky. V s\u00fa\u010dasnosti viac ako 400 vlastn\u00edkov a&nbsp;nieko\u013eko stoviek n\u00e1jomn\u00edkov \u2013 od dieln\u00ed jedn\u00e9ho remeseln\u00edka a\u017e po mili\u00f3nov\u00e9 podniky \u2013 zdie\u013ea 240 hekt\u00e1rov tohto zvl\u00e1\u0161tneho sveta. V\u00edkend otvoren\u00fdch tov\u00e1rn\u00ed pon\u00fakol n\u00e1v\u0161tevn\u00edkom poh\u013ead do ka\u017edodenn\u00e9ho \u017eivota miestnych firiem a p\u00f4sobiv\u00e9 obrazy industri\u00e1lnej architekt\u00fary. Majitelia firiem boli \u0161okovan\u00ed odozvou verejnosti, preto\u017ee nepredpokladali, \u017ee \u0165a\u017ek\u00fd, najm\u00e4 hutn\u00edcky priemysel by mohol \u013eud\u00ed zauj\u00edma\u0165. S\u00fa\u010das\u0165ou aktivity bolo aj vytvorenie komplexnej datab\u00e1zy a&nbsp;mapy celej z\u00f3ny.&nbsp;<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ekonomick\u00fd dopad projektu <em>Shared Cities<\/em><\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00f4le\u017eit\u00fdm pilierom projektu <em>Shared Cities<\/em> bolo meranie ekonomick\u00e9ho dopadu na z\u00e1klade anal\u00fdzy vstupov a&nbsp;v\u00fdstupov. Input-output anal\u00fdza je forma makroekonomickej anal\u00fdzy zalo\u017eenej na vz\u00e1jomn\u00fdch z\u00e1vislostiach medzi hospod\u00e1rskymi odvetviami, ktor\u00fa ako prv\u00fd navrhol laure\u00e1t Nobelovej ceny za ekon\u00f3miu Vasilij Leontiev. Dnes je pova\u017eovan\u00e1 za najpresnej\u0161iu a najsofistikovanej\u0161iu met\u00f3du v\u00fdpo\u010dtu ekonomick\u00fdch dopadov in\u0161tit\u00facie, \u010dinnosti alebo projektu. Vyu\u017e\u00edva pritom \u0161tatistick\u00e9 \u00fadaje z tabu\u013eky vstupov a v\u00fdstupov, ktor\u00e9 odr\u00e1\u017eaj\u00fa \u0161trukt\u00faru celej produkcie krajiny za ur\u010dit\u00e9 obdobie. Ukazuj\u00fa hodnotu vyroben\u00fdch tovarov a slu\u017eieb v ka\u017edom odvetv\u00ed, ako aj to, kto ich nakupuje (niektor\u00e9 tovary,  napr. aut\u00e1, sa pred\u00e1vaj\u00fa hlavne kone\u010dn\u00fdm spotrebite\u013eom, zatia\u013e \u010do in\u00e9, napr. oce\u013e, sa pou\u017e\u00edvaj\u00fa ako vstup pre in\u00e9 priemyseln\u00e9 odvetvia pri v\u00fdrobe tovarov a&nbsp;poskytovan\u00ed slu\u017eieb). Vstupno-v\u00fdstupn\u00fd model sl\u00fa\u017ei ako n\u00e1stroj na v\u00fdpo\u010det multiplik\u00e1torov, ktor\u00e9 umo\u017e\u0148uj\u00fa odhadn\u00fa\u0165 celkov\u00fd vplyv na v\u0161etky odvetvia v&nbsp;ekonomike, vr\u00e1tane zn\u00e1soben\u00fdch \u00fa\u010dinkov cel\u00e9ho dod\u00e1vate\u013esk\u00e9ho re\u0165azca. Tento model dok\u00e1\u017ee predpoveda\u0165, \u010do sa stane v celom hospod\u00e1rstve, ak v niektorom odvetv\u00ed vynalo\u017e\u00edme 1&nbsp;\u20ac.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pre projekt <em>Shared Cities<\/em> vstupno-v\u00fdstupn\u00fd model adaptovala Tereza Raabov\u00e1, zakladate\u013eka organiz\u00e1cie <em>Culture Matters <\/em>a expertka na kreat\u00edvny priemysel, ekonomiku kult\u00fary a kult\u00farnu politiku. Anal\u00fdza dvoch ma\u010farsk\u00fdch organiz\u00e1ci\u00ed, ktor\u00e9 boli s\u00fa\u010das\u0165ou konzorcia <em>Shared Cities<\/em>, bola zalo\u017een\u00e1 na t\u00fdchto vstupn\u00fdch \u00fadajoch:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>po\u010das trvania projektu sa uskuto\u010dnilo 100 aktiv\u00edt,&nbsp;<\/li><li>z\u00fa\u010dastnilo sa na nich celkovo 20&nbsp;530 n\u00e1v\u0161tevn\u00edkov,<\/li><li>organiz\u00e1tori na tieto aktivity vynalo\u017eili 264&nbsp;563&nbsp;\u20ac (z toho grant Eur\u00f3pskej \u00fanie predstavoval 130&nbsp;000&nbsp;\u20ac),<\/li><li>n\u00e1v\u0161tevn\u00edci po\u010das podujat\u00ed minuli 485&nbsp;263&nbsp;\u20ac,<\/li><li>celkov\u00e9 v\u00fddavky tak predstavovali 749&nbsp;825&nbsp;\u20ac.<\/li><\/ul>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00fdchto 750&nbsp;000&nbsp;\u20ac priamych v\u00fddavkov vygenerovalo dodato\u010dn\u00fdch 357&nbsp;000&nbsp;\u20ac nepriamych v\u00fddavkov, teda celkov\u00fd ekonomick\u00fd dopad presiahol 1,1&nbsp;mili\u00f3na eur. Z toho do \u0161t\u00e1tneho rozpo\u010dtu putovalo prostredn\u00edctvom DPH, dan\u00ed a&nbsp;odvodov 278&nbsp;000&nbsp;\u20ac. V prepo\u010dte na pln\u00e9 \u00fav\u00e4zky projekt umo\u017enil zamestnanie 25 \u013eud\u00ed.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Celkov\u00fd ekonomick\u00fd v\u00fdsledok projektu v Ma\u010farsku (1&nbsp;100&nbsp;000&nbsp;\u20ac) bol teda takmer 10x vy\u0161\u0161\u00ed ako grant Eur\u00f3pskej \u00fanie (130&nbsp;000&nbsp;\u20ac) alebo in\u00fdmi slovami, ka\u017ed\u00e9 1&nbsp;\u20ac grantu vygenerovalo 2&nbsp;\u20ac na realiz\u00e1ciu programu a&nbsp;\u010fal\u0161\u00edch 3,7&nbsp;\u20ac v\u00fddavkov n\u00e1v\u0161tevn\u00edkov, spolu teda 8,4&nbsp;\u20ac. \u0160t\u00e1tu sa z toho vr\u00e1tilo 2,1&nbsp;\u20ac.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To nie je v\u00f4bec zl\u00fd v\u00fdsledok pre kult\u00farnu organiz\u00e1ciu, ktor\u00fd pon\u00faka \u00faplne nov\u00fa perspekt\u00edvu pri uch\u00e1dzan\u00ed sa o podporu z verejn\u00fdch grantov alebo od sponzorov. Ak pozn\u00e1te ekonomick\u00fd dopad svojich aktiv\u00edt, m\u00f4\u017eete poveda\u0165 \u201eTakto vieme zhodnoti\u0165 ka\u017ed\u00e9 z\u00edskan\u00e9 euro.\u201c Mimovl\u00e1dne organiz\u00e1cie by preto, aspo\u0148 ob\u010das, mali nazera\u0165 na svoje aktivity aj ekonomickou optikou.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je d\u00f4le\u017eit\u00e9 neust\u00e1le sa p\u00fdta\u0165, ak\u00fd efekt m\u00e1 to, \u010do rob\u00edme. Pre K\u00c9K sa dopad postupne stal jednou z hlavn\u00fdch hodn\u00f4t a pom\u00e1ha ur\u010dova\u0165, kam ich organiz\u00e1cia smeruje. Samozrejme, dopad nem\u00e1 by\u0165 len finan\u010dn\u00fd. Je rovnako d\u00f4le\u017eit\u00e9 kl\u00e1s\u0165 si ot\u00e1zky, \u010do sa deje s t\u00fdmi, s&nbsp;ktor\u00fdmi pracujeme. Vieme ich nejako ovplyvni\u0165? Pom\u00e1hame \u013eu\u010fom a&nbsp;in\u0161tit\u00faci\u00e1m na lok\u00e1lnej \u00farovni? Dok\u00e1\u017eeme spravi\u0165 na\u0161u \u0161tvr\u0165 lep\u0161ou, odolnej\u0161ou a udr\u017eate\u013enej\u0161ou?<br><br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pr\u00edpadov\u00e1 \u0161t\u00fadia K\u00c9K <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kult\u00farne podujatia a&nbsp;organiz\u00e1cie s\u00fa zvy\u010dajne pova\u017eovan\u00e9 za luxus alebo z\u00e1bavu vy\u017eaduj\u00facu \u0161t\u00e1tne alebo s\u00fakromn\u00e9 sponzorstvo s malou zodpovednos\u0165ou za sp\u00f4soby vyu\u017e\u00edvania t\u00fdchto zdrojov. Uplat\u0148ovanie met\u00f3d, ktor\u00e9 meraj\u00fa a&nbsp;vysvet\u013euj\u00fa vplyv kult\u00fary na lok\u00e1lne a n\u00e1rodn\u00e9 hospod\u00e1rstvo, m\u00f4\u017ee tento obraz radik\u00e1lne zmeni\u0165. Z tohto poh\u013eadu je kult\u00fara aktiv\u00e1torom a&nbsp;multiplik\u00e1torom, ktor\u00fd prispieva k miestnym a&nbsp;region\u00e1lnym ekonomik\u00e1m, ako aj k&nbsp;ekosyst\u00e9mom v\u00fdroby a&nbsp;inov\u00e1ci\u00ed. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prezent\u00e1cia architekta a urbanistu Samua Szemereya pojedn\u00e1va o&nbsp;r\u00f4znych typoch dopadov, ktor\u00e9 kult\u00farne podujatia a organiz\u00e1cie m\u00f4\u017eu generova\u0165. Pr\u00edpadov\u00e1 \u0161t\u00fadia Ma\u010farsk\u00e9ho centra s\u00fa\u010dasnej architekt\u00fary sk\u00fama, ako sa pojem dopadu stal k\u013e\u00fa\u010dovou s\u00fa\u010das\u0165ou ich programov a&nbsp;ak\u00e9 met\u00f3dy pou\u017e\u00edvaj\u00fa na hodnotenie toho, ako tieto ciele dosahuj\u00fa.<\/p>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n<div class=\"author-info\">\n    <p>27. OKT\u00d3BER 2021<\/p>\n<p><strong>Text: Laco Oravec<br \/>\nFotografie: Sch\u00f6ff Gergely<br \/>\n<\/strong><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p>Partneri<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-7083\" src=\"http:\/\/ctzn.punkt.sk\/wp-content\/uploads\/2021\/10\/interreg-clanok-1.svg\" alt=\"\" width=\"180\" height=\"118\" \/> \u00a0\u00a0 \u00a0 \u00a0 \u00a0\u00a0 \u00a0 <img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6999\" src=\"http:\/\/ctzn.punkt.sk\/wp-content\/uploads\/2021\/10\/rdv_logo-300x130.png\" alt=\"\" width=\"135\" height=\"59\" srcset=\"https:\/\/ctzn.punkt.sk\/wp-content\/uploads\/2021\/10\/rdv_logo-300x130.png 300w, https:\/\/ctzn.punkt.sk\/wp-content\/uploads\/2021\/10\/rdv_logo-1024x445.png 1024w, https:\/\/ctzn.punkt.sk\/wp-content\/uploads\/2021\/10\/rdv_logo.png 1528w\" sizes=\"auto, (max-width: 135px) 100vw, 135px\" \/> \u00a0\u00a0 \u00a0 \u00a0 \u00a0 <img decoding=\"async\" class=\"alignnone wp-image-6996\" src=\"http:\/\/ctzn.punkt.sk\/wp-content\/uploads\/2021\/10\/kek-logo-2.svg\" alt=\"\" width=\"110\" \/><\/p>\n<p><strong>Budujeme partnerstv\u00e1<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Eur\u00f3psky fond region\u00e1lneho rozvoja<\/p>\n<p><a href=\"http:\/\/www.skhu.eu\/\"><b>www.skhu.eu<\/b><\/a><br \/>\n<a href=\"http:\/\/www.rdvegtc-spf.eu\/\"><b>www.rdvegtc-spf.eu<\/b> <\/a><\/p>\n<p>\u201eObsah tejto str\u00e1nky nemus\u00ed odzrkad\u013eova\u0165 ofici\u00e1lne stanovisko Eur\u00f3pskej \u00fanie.\u201c<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Samu Szemerey je architekt a urbanista, jeden zo zakladate\u013eov organiz\u00e1cie K\u00c9K &#8211; ma\u010farsk\u00e9ho centra s\u00fa\u010dasnej architekt\u00fary. <\/p>","protected":false},"author":2,"featured_media":8442,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_editorskit_title_hidden":false,"_editorskit_reading_time":6,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"autor":[366],"vydanie":[345],"partner":[],"class_list":["post-8187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nezaradene","autor-laco-oravec","vydanie-trhy-ako-fenomen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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